Welcome to Rugift.com — the home of authentic Soviet-era photo lenses and unique Russian-made goods.

At Rugift.com, we don’t just sell vintage Soviet lenses — we offer a piece of photographic soul. A swirl of bokeh. A soft glow. A moment captured not in digital precision, but in timeless character.

Our journey began in 2001, when Rugift.com became one of the very first online stores to offer products from Russia to the global market. But the passion started long before that — with my first Helios lens. I still remember the first photo I took: dreamy, imperfect, beautifully alive. That moment changed everything. What I discovered was something magical — the warmth, character, and artistic imperfection that no modern lens can replicate. I knew I had to share that with the world.

Since then, our lenses have found new life in the hands of thousands of photographers and collectors across the globe — each discovering the unique visual poetry of Soviet-era optics. We’ve connected a worldwide community of photographers and vintage lens enthusiasts with the timeless beauty of Soviet glass.

There’s something magical about a lens that has lived through decades.

We believe photography isn’t just about sharpness and resolution — it’s about emotion. Texture. Atmosphere. Our carefully restored lenses offer exactly that: a unique look that modern glass can’t reproduce. Whether it’s the legendary Helios swirl, the creamy tones of Jupiter-9, or the cinematic softness of an Industar — this is more than gear. This is art.

What began with a small collection of Russian photo lenses and cameras has steadily grown into a international store, powered by a dedicated team of 45 people who care deeply about every detail.

Why customers choose Rugift:

  • Authentic, hand-checked Soviet lenses full of character
  • Modern-ready: compatible with today’s digital cameras via adapter
  • Expert guidance on usage, pairing, and lens behavior
  • Worldwide shipping, safe packaging, real warranty
  • A deep respect for every customer, every story, every frame

Thousands of images have been created with our lenses — portraits with soul, landscapes with mood, moments with meaning. We’re honored to be part of that.

Thank you for keeping this legacy alive.

Let’s keep chasing light — the vintage way.

— Anatoly, founder of Rugift.com